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L.L. Bean Tries to Hike Sales With RFID

L.L. Bean Tries to Hike Sales With RFID

The apparel and outdoor gear retailer is testing an RFID system that can track when a shopper handles a hiking boot on display, thereby triggering a video screen to play informational media, while also measuring shopper interest.

RFID News Roundup

Awarepoint doubles revenue in 2010, sets stage for expansion; RFID aids in rescue of hundreds of starving llamas; Xerafy survey says read performance drives RFID decisions; Comprion, Monetech offer new NFC testing service; report on NFC business models identifies strategies for success; IER unveils new 2-D bar-code and NFC reader.

RFID Journal Releases Marketing and Brand Reports

RFID Journal Releases Marketing and Brand Reports

The “2011 RFID Brand Report” and the “2011 RFID Marketing Strategies Report” describe how the marketplace perceives the top RFID companies, and how end users and channel professionals gather information about RFID products.

RFID: The Key to Knowledge

RFID: The Key to Knowledge

Early adopters are learning that visibility—one of the main reasons companies adopt RFID—leads to the creation of actionable business information that can boost the bottom line.