Cisco ramps up software to analyze torrents of IoT-derived data; Link Labs, Semtech collaborate on long-range radio module; Spansion, Sensoplex fast-tracking wearables development; O3b launches new satellites to bring broadband to developing world.
Following a two-month pilot of Piper’s Bluetooth beacon platform at 26 McDonald’s restaurants throughout Georgia, the fast-food chain now wants to use the technology to serve up promotions and messages to customers at 260 additional sites.
HID Global intros new Keg Tag UHF for kegs, gas bottles ••• Farsens announces battery-free RFID pressure-monitoring tags ••• BluVision buys Proximity5 to strengthen beacon campaign management capabilities ••• Ubudu unveils beacon platform with two-way communication ••• OSPT Alliance expands presence in North America ••• Galatea markets NFC-tagged cultured pearls.
New topics in this year’s program include RFID-enabled smart products and experiential marketing with RFID.
New topics in this year’s program include RFID-enabled smart products and experiential marketing with RFID.