Rebecca Minkoff Store Uses RFID to Provide an Immersive Experience

Rebecca Minkoff Store Uses RFID to Provide an Immersive Experience

The fashion apparel company’s new store features RFID-enabled touchscreen mirrors in dressing rooms to identify which items a shopper has, as well as provide the option of requesting additional garments, accessories or different sizes, which the sales staff can then deliver to that fitting room.