The restaurant chain is evaluating the results of its Happy Table pilot, which created a virtual racetrack out of an ordinary table via NFC RFID tags and an app, enabling kids to ‘drive’ their parents’ phones around the track, avoid obstacles and earn points.
Adoption will begin to accelerate at an increasing rate, and companies need to be ready.
The European EPC Competence Center’s 2013-14 UHF Tag Performance Survey reports a boost in tag sensitivity, due to improved microchips that increase read ranges by an average of 6 feet.
IDTronic unveils ‘elegant’ RFID-enabled key fobs; Ring Theory develops smart rings for Boston subways, raises thousands on Kickstarter; Agee Race Timing chooses Thinkify’s new wireless RFID reader; ByteLight unveils NFC reader alternative for retail loyalty, promotion apps; RF Code tags more than 2 million assets in data centers worldwide, launches active RFID tag promotion; NFC-enabled Skip clip unlocks Motorola’s Moto X smartphone; E-ZPass celebrates 20th anniversary.
RFID technology can play a role in keeping domestic production competitive.