Museum of London Uses NFC to Heighten Customer Experience

Published: October 17, 2013

The Museum of London is utilizing Near Field Communication (NFC) RFID tags at its two facilities to provide vouchers, exhibit information, reservations and other data to users with NFC-enabled phones. The Museum of London consists of two venues, the Museum of London and the Museum of London Docklands, funded by the Greater London Authority and the City of London. The museum, which tells the story of London from prehistoric times to the present day, has installed tags at both sites. By tapping the phone against the tags, users can access additional information about objects on display, engage with the museum on social media, join the museum’s membership scheme, book exhibition tickets, or download vouchers for its shop and guidebook. Learn how the museums are using NFC-enabled technology to encourage visitors to interact with the exhibits.

Antony Robbins, Director of Communications, Museum of London