Rethinking Retail RFID—New Rules for Success

By Doug

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RFID isn't new anymore, and the technology's benefits are clear. So why do RFID initiatives become stalled, and how can they be unstuck? ChainLink Research's Bill McBeath will share new research and updated ROI metrics based on interviews with RFID program managers at global retailers, as well as provide recommendations for an "RFID rethink" to get programs back on track Speaker: Bill McBeath, Chief Research Officer, ChainLink Research

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