Major consumer packaged goods companies, such as Unilever, Procter & Gamble and Kimberly Clark have largely pulled back their broad-based use of radio frequency identification in the supply chain. Evidently, they decided there was not enough value in tracking every case and pallet to justify the cost. However, I believe these firms have continued to explore the tactical benefits of using RFID, and have deployed the technology internally—though such uses have not been announced publicly.
—Mark Roberti, Founder and Editor, RFID Journal
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