Part 8: Turbo-Charged Marketing
RFID technology will give retailers a rich new vein of data to mine and create opportunities to do one-to-one marketing in the store. But building the IT systems needed to make it happen won’t be easy.
One-to-One Reality
RFID will create an extraordinary new opportunity to market to consumers while they shop.
For ROI from RFID, Size Matters
A new report by Nucleus Research says the biggest return on investment from an RFID deployment goes to the biggest companies.
RFID: The Next Fashion from Italy?
Lab ID of Bologna, Italy, has developed an RFID system designed for tracking garments.
Japan to Push RFID Development
Jun Murai, head of the Auto-ID Center’s new lab in Japan, says his country will play an important role in the development of ubiquitous RFID systems.
Alien Ponders Second RFID Plant
Alien Technology, a startup making low-cost RFID tags, is considering building a second production facility in North Dakota.
Amex Opts for Biometric RFID Card
Employees now use a contactless smart card with fingerprint recognition technology to gain access to the company’s New York headquarters.
Our Stand on Standards
RFID Journal is now and has always been a strong supporter of open RFID standards.
Axcess Back from the Brink
The company has secured new funding and has introduced a new product, an RFID container seal.
RTLS Links Active and Passive RFID
RF Technologies’ latest real-time locating system lets companies track assets with any type of tag.