P&G Finds RFID ‘Sweet Spot’
Procter & Gamble’s Dick Cantwell reports that RFID’s most profitable application for CPG makers is with promotional campaigns and product launches.
Procter & Gamble’s Dick Cantwell reports that RFID’s most profitable application for CPG makers is with promotional campaigns and product launches.
RFID systems provider ADT will sell and support the Speedway reader as part of its RFID products and services offering.
The U.K.-based identification systems developer is expanding its U.S. presence by buying Enterprise Information Systems.
The company’s new EPC RFID labels are aimed at pharmaceuticals and other small-item applications.
Yesterday one of the industry’s leading events, RFID Journal LIVE!, opened its doors at the MGM Grand Conference Center in Las Vegas. A number of RFID vendor companies have already made announcements, the top three of which are discussed in this article.
The company is demonstrating a dual-frequency reader designed to be integrated into point-of-sale terminals for reading tags attached to consumer items.
Having recently acquired SAMSys, Sirit is rolling out the first product in a new interrogator platform SAMSys completed earlier this year.
The state’s legislative branch passed a bill banning anyone from implanting RFID microchips into people without their consent.
The Center for Democracy and Technology announced guidelines for the responsible use of the technology and the data collection it enables.
Altria’s Jim Noble said the company has its eyes on item-level tagging. He and FedEx’s Kevin Humphries stressed the need for technology standards to enable widely deployed RFID applications.