Post Foods Adds NFC to Cereal Marketing Mix
Concertgoers accessed custom songs and video with their smartphones.
News June 18
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Smarter Things
NXP's NTAG I²C NFC chip enables consumers and businesspeople to use smartphones to communicate with myriad electronic devices,…
News June 18
Marks & Spencer Embraces Change
Based on the benefits achieved from RFID-tracking all apparel—and recognizing the importance of omnichannel shopping—the U.K. retailer plans…
News June 18
