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Consumer Packaged Goods Manufacturing NFC Retail

Post Foods Adds NFC to Cereal Marketing Mix

Concertgoers accessed custom songs and video with their smartphones.

News June 18
NFC

Smarter Things

NXP's NTAG I²C NFC chip enables consumers and businesspeople to use smartphones to communicate with myriad electronic devices,…

News June 18
Apparel Retail

Marks & Spencer Embraces Change

Based on the benefits achieved from RFID-tracking all apparel—and recognizing the importance of omnichannel shopping—the U.K. retailer plans…

News June 18