What do Draft Day and DNA tagging have in common? The NFL has been conducting a draft since 1936. What are some of the factors involved in each team’s decision on whom to draft? How do these same choices relate to the beef industry? How does RFID enable this to happen? This session will explain how decision-making criteria that any football fan finds commonplace can be used in other industries, and how DNA, RFID and their data capabilities are about to transform the beef industry.