NXP Semiconductors N.V. enables secure connections for a smarter world, advancing solutions that make lives easier, better and safer. Following the successful release of UCODE DNA for long-range security last year, NXP, as the world leader in secure connectivity solutions for embedded applications, is driving innovation in vicinity applications as well. Today, emerging technology has continued to shift the RFID landscape. As interactive consumer engagements and the need for track-and-trace transform the overall customer experience, the business cases for cloud connectivity in RFID have also been expanded. This speech will discuss how a secure vicinity solution for retailers, brand owners, supply chain partners and customers will benefit alike. Additionally, the benefits of track-and-trace solutions combined with NFC will be discussed, as well as how the technologies can be rolled out and how they add value to the complete supply chain. Join NXP to find out how NFC brings value to smart items and track-and-trace solutions.
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