Spruce, a menswear boutique and barbershop, was an idea born from the lack of men’s options when it comes to affordable fashion. The husband and wife team behind the concept reimagined the retail experience to appeal to a generation accustomed to personalized feeds, targeted ads and real-time notifications. Learn how Spruce is using the IoT to solve real problems, facilitate unique client experiences and keep in constant communication with each other and their clients.
