Interview With a Retail RFID Thought Leader

Bill Connell, a veteran of more than 30 years with Macy’s, is the company’s senior VP of logistics and operations. He is one of the executives overseeing Macy’s deployment of RFID technology. During this session, Connell will discuss why the retailer has adopted RFID, where the benefits are, how the company has managed the change to a new, faster and more efficient data-collection system and how the technology is enabling Macy’s omnichannel retailing strategy.