Radio frequency identification can play an invaluable role in linking online and brick-and-mortar stores.
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Coca-Cola Event Exploits RFID on Facebook
At Israel’s Coca-Cola Village, teenagers can use their accounts to indicate which activities they “like.”
Where Can I Find an ROI Calculator?
Do you have any estimates for the return on investment that a company can attain from tracking assets with RFID versus using bar codes? —Lee (Dubai, United Arab Emirates) ——— RFID Journal has created an ROI calculator for apparel retailers (see RFID Fashion Retail ROI...
Awarepoint’s Big RTLS Music Video Contest
In one of the more creative marketing efforts of the year, the provider of hospital real-time location systems is offering $2,500 for charity and an iPad to the best “where’s my stuff” music video.
What Is the Difference Between Electronic Product Codes and Tag IDs?
Is the EPC read by an RFID interrogator while it reads the RFID tag? Also, I have heard that an RFID record contains three pieces of information: a tag ID, a reader ID and a timestamp. What about other information, such as what the product is and who manufactured it?...
How Can Sensors, Actuators and Annunciators Be Used With RFID?
What is involved in employing such devices along with radio frequency identification? —Name withheld ——— Let's take a look at sensors, actuators and annunciators separately. There are a variety of RFID transponders on the market with integrated temperature, moisture,...
PBS NewsHour Responds to RFID Journal
A follow-up story on its Web site informs readers of some of the concerns that I raised about their initial report.
Can RFID Be Used for Certificate Authentication?
We are interested in using radio frequency identification for both the tracking and verification/authentication of tax-clearance certificates, as well as insurance certificates, as we have approximately 60 percent fake certificates in circulation. The idea is that...
Can RFID Facilitate Parking?
How is the technology being used to make parking areas more efficient? —Name withheld ——— Municipal governments and companies are employing radio frequency identification in a variety of parking-related applications. The Port of San Francisco, in conjunction with the...
Can a Smart Phone Generate an LF, HF or UHF RFID Signal Without Having an NFC Chip Inserted in It?
Would a standard RF reader or receiver be able to receive and read that signal, as well as initiate the transmission? Could this be implemented with the download of a standard application or middleware into the smart phone device, and are there any limitations? —...
How Does RFID Track Movement?
How can an object's movement (for example, if an item is relocated from one shelf to another) be updated by a reader? Do RFID applications use a grid of the space covered? Or is some other technique used? —Name withheld ——— The answer really depends on the type of...
PBS NewsHour Misinforms Viewers on RFID
In a segment that was part of a cyber-security series, the vaunted news show reports inaccurately about radio frequency identification.
