Three California businesses will test the Novitaz Digital Ad Network, using battery-powered 433 MHz RFID loyalty cards to identify customers and provide promotional text messages offering discounts.
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RFID Will Benefit Apparel Suppliers
While consumer packaged goods companies struggled to find an ROI, firms that supply apparel items should have no problem justifying an investment in RFID.
Reaping Returns on RFID Investments
Before applying the technology to comply with your customers’ supply chain requirements, first analyze your company’s own business processes.
Governments Must Address RFID Privacy Issues
Privacy advocates have legitimate concerns caused by the use of radio frequency identification technology in identity documents, recyclables, libraries and schools.
Good Problems
New challenges to RFID adoption signal innovation and progress.
Staff Jeans to Introduce RFID-enabled Customer Services
Already using EPC Gen 2 tags at the item level in its factories and DC, the Greek clothing company is expanding its use of the technology to offer garment information and shopping suggestions at its flagship store.
Health-Care Facilities Embrace RFID
Many hospitals that deployed RFID for a single application, such as tracking expensive medical equipment, quickly realized benefits and a return on their investment. Now, they’re broadening their use of the technology to rein in costs and improve patient care.
A Lift to the Future
In a simulated fire, Q-Track’s real-time location system helped rescuers find a lost firefighter at life-saving speed.
Locating Firefighters With RFID
In a simulated fire, Q-Track’s real-time location system helped rescuers find a lost irefighter at life-saving speed.
A Guide to Sensor-Equipped RFID Tags
Monitoring the temperatures of perishable foods in transit can help keep them fresh and safe. Here’s what you need to know to choose the best solution for your company.
Apparel Tagging Isn’t All About Wal-Mart
The news that Wal-Mart Stores plans to track most of its apparel with radio frequency identification technology based on the Electronic Product Code (EPC) standard stirred two very different reactions among RFID technology providers. Some don't believe the retailer...
European Companies Seize the RFID Opportunity
European governments have played a major role in the development and deployment of radio frequency identification technologies. The European Union has sponsored projects to help businesses understand the value of RFID, and public-sector applications, such as library...