Companies seeking to market niche RFID products or services should target customers narrowly to save money and increase conversions.
Doug
Doug's Latest Posts
“RFID Is an Evolutionary Dead End”
Tim O’Reilly, founder of O’Reilly Media and coiner of the term “Web 2.0,” says we won’t need RFID. Here’s why he’s wrong.
RFID Journal LIVE! Discussion
Share your thoughts and highlights from RFID Journal LIVE! 2009, held last week in Orlando, Fla.
When Will the Press Wake Up?
Mainstream business magazines and newspapers continue to largely ignore radio frequency identification. The question on my mind is, why?
Will GPS Replace RFID as the Privacy Bogeyman?
GPS devices, which are more effective than RFID for tracking individuals, are becoming much cheaper—but so far, privacy advocates have not raised an alarm.
Behind the Scenes at RFID Journal LIVE!
Set up is in full swing as everyone prepares for the big event, which opens on Monday. Here are some shots I took around 1 pm today.
Companies Will Be Made Stronger by the Current Economic Crisis
The RFID industry has matured to the point where it can deliver great cost savings and efficiencies, just when businesses need them the most.
Cloning and Reading E-Passports and PASS Cards
A lot of myths exist regarding RFID’s use in identity documents—and erroneous reports of a new hacking demonstration only make the picture cloudier.
WJ Achieves a UHF Milestone
The key to bringing down the cost and reducing the size of RFID interrogators is to shrink the electronic components on a printed circuit board down to a chipset. Now, WJ Communications has done it.
CEO Says Alien Is Back on Track
George Everhart, Alien Technology’s new CEO, says the burn rate is down, sales are up and the company is moving forward by targeting key sectors.
And Now for Some Good News
GlobeRanger and Sirit have brought some welcome financial optimism to the RFID industry.
Raising RFID’s Profile With Movers and Shakers
A high-profile project showcased at next year’s World Economic Forum might be just the thing to make the people who matter understand how radio frequency identification can change the world.