An Opportunity for RFID Companies
Offer a simple, cost-efficient solution that delivers value, and you'll have a customer for life.
More on the Question of Life and Death
Your marketing approach will be different depending on the type of product or technology you are selling.A Conversation With Hotel Poachers
A travel agent called to tell me he was representing RFID Journal LIVE! and offered to help me get a room at a lower price than the organizer could deliver.IoT Innovation Unleashed
I will be participating at a panel on the topic on Jan. 28.What IBM’s Watson Can’t Tell You
As sophisticated as artificial intelligence is getting, computers still can't interpret what's happening in the real world—unless auto-ID systems feed them the data they need.New York Times Covers NFL’s Use of RTLS
The story highlights the advance metrics that Zebra's solution provides, but never actually calls it what it is.Microsoft Takes the Wrong Risks
Betting big on the HoloLens is not going to transform the company, but RFID could.Leverage Reference Customers
Getting end users to stand up and tell other end users how they benefited from your solution is the best way to generate new business.Targeted Banner Ads Work
Showing an ad to someone reading a related story is a great way to reach the right potential RFID buyer—and it's cost-effective.