Yes, there are many companies with problems that could benefit from RFID—but the vast majority are not yet ready to invest in the technology.
Offer a simple, cost-efficient solution that delivers value, and you'll have a customer for life.
Your marketing approach will be different depending on the type of product or technology you are selling.
A travel agent called to tell me he was representing RFID Journal LIVE! and offered to help me get a room at a lower price than the organizer could deliver.
I will be participating at a panel on the topic on Jan. 28.
As sophisticated as artificial intelligence is getting, computers still can't interpret what's happening in the real world—unless auto-ID systems feed them the data they need.
The story highlights the advance metrics that Zebra's solution provides, but never actually calls it what it is.
Betting big on the HoloLens is not going to transform the company, but RFID could.
Getting end users to stand up and tell other end users how they benefited from your solution is the best way to generate new business.
Showing an ad to someone reading a related story is a great way to reach the right potential RFID buyer—and it's cost-effective.