Marketing Mistakes By RFID Vendors
At this stage of market adoption, selling RFID is still about targeting those companies interested in investing in a relatively unproven technology.
Carrefour Puts Beacons in Its Romanian Hypermarkets
The retailer permanently installed technology from Onyx Beacon to help it better engage with customers, deliver promotional offers and guide them through the stores.
IoT News Roundup
SmartThings joins ZigBee board; Drone sniffs Austin ZigBee sensors; Punch Through Design blows past Kickstarter goal; Digi and Digi-Key offering IoT starter kit.
RFID News Roundup
Checkpoint Systems reports momentum building for RFID ••• U.S. Navy successfully demos RFID inventory application offshore ••• Steamboat, Winter Park resorts installing RFID technology ••• Target tests beacons at 50 stores ••• Indian Water Park implements RFID-enabled solution ••• Bluetooth beacon shipments to break 400 million units in 2020.
Density Brings Traffic Counting to New Venues
Using a simple infrared sensor, the startup is providing real-time traffic counts to small brick-and-mortar merchants—but is finding interest from other sectors as well.