Smartrac intros new NFC tags with NFC Forum N-Mark compatibility and more; Elatec RFID intros multi-standard RFID readers and starter kit; Nordic ID to resell RFID products under Nordic Plus brand in the United Kingdom; Appy Pie announces BLE-enabled iBeacon for mobile advertising; Nokia’s BLE-enabled Nokia Treasure Tag to hit retail shelves in April; SOLOMO Technology launches SOLOMO Exchange Version 2.0 for location intelligence.
The location-based solution, provided by LetsMoveDown, uses Bluetooth beacon technology from Radius Networks to let attendees receive discounts and improve their seating.
The solution combines BLE and active NFC RFID technologies in a single tag, ensuring that both Android and Apple phones can access coupons and promotional materials.
Xerafy’s passive UHF RFID Roswell tag is being tested by health-care and oil and gas firms, and will be part of a new solution for tracking surgical equipment.
Swirl Networks’ solution enables the fashion retailer to track shoppers’ in-store locations, and to send targeted product information to their smartphones. Kenneth Cole and Timberland plan similar rollouts.