Baird has released its October report. The 21-page document is a worthwhile read for anyone requiring an overview of the industry’s last 30 days. For those without time to do so, we have reprinted here the report’s summary.
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Agricultural Company Tracks Equipment Loaned to Farmers
In northern California, Bear River Supply is using battery-assisted passive RFID tags to help keep tabs on such items as tanks and machinery used to store and apply fertilizers.
UHF Tags Enter the Timing Race
Sweden’s Racetimer is using passive Gen 2 UHF tags from Alien Technology to time race entrants and provide additional services such as race photos and progress reports.
RFID Printer Maker Zebra Makes Two Acquisitions
RFID printer manufacturer Zebra has agreed to pay $145 million for Navis, a logistics solutions provider to marine terminals and other operations managing supply chain cargo. Zebra also announced the $16.3 million acquisition of all outstanding shares of proveo, an RTLS company that serves the airport ground-handling operations.
Ohio Boutique Takes a Unique Approach to RFID
Clothing merchant Industry Standard uses the technology to support social retailing, which lets shoppers confer with friends before making buying decisions.
Sonrai RFID-Enables Its Trash Compacters
Retailers can use the RFID tag reads as a final data point indicating goods have been received and put out on the sales floor.
Microsoft Seeks RFID Support for HealthVault
The software giant is encouraging companies to develop RFID applications for the free online medical database service it recently launched.
Alien Races Into RFID Runner Tracking
Alien Technology has announced that its tags and readers will by deployed by Sweden’s Racetimer, which organizes and times large running and racing events. Specifically, Racetimer will use UHF Gen2 tags from Alien at the Blodomloppet race, Scandinavia’s second largest cross-country race which includes more than 40,000 runners.
Zebra Buys Navis, Proveo
The company plans to integrate Navis, Proveo and WhereNet into one business unit that provides software, hardware and services for identifying, locating and managing assets, cargo and inventory.
Reproductive Clinic Uses RFID to Guarantee Parental Identity
At Overlake Reproductive Health, passive 13.56 MHz RFID tags and interrogators track human sperm, eggs and embryos throughout the assisted-reproduction process.
A Practical Approach at EPC Connection
Attendees at EPCglobal’s fourth annual conference and exhibition were focused on practical applications for EPC technologies that can deliver benefits today.
RFID Journal, AIM Europe Produce Auto-ID Seminar
At the third annual RFID Journal LIVE! Europe conference and exhibition, AIM Europe will host preconference sessions to educate attendees about a range of auto-ID topics, including how to use bar codes and RFID in tandem.




