The Obama Administration plans to spend $1 billion on food safety, but the RFID industry is not explaining why some of that money should go to track-and-trace technologies.
Doug
Doug's Latest Posts
Businessweek Highlights RFID’s Benefits in the Food Chain
An article suggests that the technology can improve food safety by providing better tracking of potentially tainted goods.
Interviews With Microtracking, SmartRes and MetraTec
At RFID Journal LIVE! Europe 2011, I had the opportunity to conduct video interviews with three interesting companies.
The Tone of RFID News Coverage Changes
Articles written by retail publications are starting to become more positive.
Kiss Another RFID Company Goodbye
Solutions providers continue to make the mistake of marketing to the 90 percent of end users on the far side of the adoption chasm.
Big Award
Two winners of last year’s RFID Journal Award for Most Innovative Use of RFID have found an interesting way to highlight their solution.
The Passion of the Next Generation
I received an encouraging e-mail from a high-school student who is energized by what radio frequency identification can do.
Winner of ‘Contest for a Cause’ Announced
Xtreme RFID, in collaboration with RFID Journal, has announced that Edward Blackman, from Caledonia, Mich., is the competition’s winner.
Talk to End Users About Their Business Problems
Companies want solutions that can address their issues, so that’s what RFID solutions providers need to discuss—not their technology.
RFID for a Good Cause
Xtreme RFID wants your submissions for how the technology can be used for the greater good.
Zebra Bullish on Active and Passive RFID
Senior VP Mike Terzich tells RFID Journal that RFID is an important part of the company’s portfolio of solutions.
Is There an Untapped Pool of RFID Customers Somewhere?
Available evidence suggests the market for RFID systems is still confined to a relatively small group of early pragmatists.