Those likely to deploy an RFID solution soon are hungry for information, so offering advice can be a way to get leads.
A really cool demo can get attendees talking about you, which means more people will stop by your booth.
Preshow marketing is critical. Here's how to do it.
It's not about reaching a lot of potential customers—it's about reaching the customers likely to invest in an RFID system.
Vendors that want to grow revenue must focus on companies that have expressed a real interest in RFID technology.
Just when I think the mainstream media is incapable of writing anything objective about RFID, The New York Times reports that there are no instances of credit-card information being stolen due to the cards having an RFID transponder in them.
Since acquiring WaveMark in 2013, the drug and medical device distributor has expanded its RFID inventory-management platform to both low- and high-cost items.
Short-term tactics can achieve small gains, but sales of RFID products won't ramp up until five market conditions are met.
The fan experience can be improved by radio frequency identification technology.
The prestigious newspaper wrote a positive article about how radio frequency identification is helping the retailer improve inventory accuracy.