Those firms that have the greatest brand recognition are the ones putting the most effort into burnishing their brand’s image.
Doug
Doug's Latest Posts
Understanding Competitive Advantage
The potential gains lie not in radio frequency identification itself, but in how you use the technology.
The Human Factor Never Goes Away Completely
Even when you automate tasks and use RFID to identify an object involved in that task, things can still go wrong.
Avery Dennison’s Chairman Bullish on RFID
In a recent earnings call, the company’s Dean Scarborough said shipments of RFID transponders doubled in 2010.
A Reasonable Story on RFID Credit Cards
The Columbus Dispatch has posted an article on its Web site that provides a balanced view of the issue of skimming data from credit cards.
NFC Phones Can Read ISO 15693 Tags
Expanded capabilities in the latest NFC phones offer application developers greater flexibility.
Veterans Health Administration Seeks RTLS Experts
The VHA is in the process of deploying RFID-based real-time location systems at its many hospitals, and is looking to hire health-care technology managers.
Promoting Mentoring Through RFID-Enabled Postcards
The Over My Shoulder Foundation, Grammy winner Patti Austin, ADPublishing.org and XtremeSignPost have teamed up on a special project to promote mentoring.
Thoughts From NRF’s Big Show
Based on the products on display at the conference, it seems retailers are focused on making shopping easier—even from your phone.
Connecticut Better Business Bureau Warns Consumers About Credit-Card Skimming
The organization claims RFID can be used to steal credit-card data, but no consumers have ever reported being ripped off in this manner.
Navy AIT Program Seeks RFID Support
Contracts are for one year, with four one-year option periods.
ODIN Makes a Move With Reva Acquisition
The systems-integration and software company is clearly positioning itself to become a major player as the RFID market enters a period of more rapid growth.