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RFID Journal covers RFID retail technologies, applications, which allow retailers to improve on-shelf availability, increase sales, cut labor costs and improve customer service.
Beacons Spice Up Sales at McDonald's
Following a two-month pilot of Piper's Bluetooth beacon platform at 26 McDonald's restaurants throughout Georgia, the fast-food chain now wants to use the technology to serve up promotions and messages to customers at 260 additional sites.
Retail Case Studies
RFID Captures the Action on Hawaiian Zip Line
Princeville Ranch Adventure Tours uses Snapsportz, an automated photography system, to boost revenue and improve customer service.
What You Need to Know About Mobile RFID Readers
When paired with smartphones or tablets, these lightweight, low-cost devices can be used for a variety of business applications.
Retail Editor's Notes
How RFID Could Save Retailers $42 Billion Annually
A new study shows retailers lost $128 billion globally to theft, fraud and administrative error, but radio frequency identification technology could reduce that amount by as much as 40 percent.
Retail Expert Views
An Interview With Geoffrey Moore
The expert on the technology adoption life cycle speaks with Bob Morris about radio frequency identification and its struggles to achieve mass adoption.
Retail Best Practices
The Big Picture
Companies large and small must take a strategic approach to deploying RFID enterprisewide, so the technology can solve their current problems and support their long-term goals.
Retail How To Articles
How to Choose a Passive UHF Handheld Reader
Ergonomics, read range and battery life lead the list of issues that must be considered when selecting the proper reader for your deployment.
Retail White Papers
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