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RFID Journal covers RFID retail technologies, applications, which allow retailers to improve on-shelf availability, increase sales, cut labor costs and improve customer service.
Advertising Gets Personal With RFID System for Shoppers
A newly launched solution from LUV Advertisements uses RFID to identify the interests of a loyalty card-carrying shopper, and displays video content most appropriate for that individual.
Retail Case Studies
Post Foods Adds NFC to Cereal Marketing Mix
Concertgoers accessed custom songs and video with their smartphones.
RFID Journal LIVE! 2014 Report, Part 2
RFID Journal recently held its 12th annual conference and exhibition. View the presentations from the event's main-conference and solution-provider sessions, as well as the RFID Journal Awards.
Retail Editor's Notes
The World Is Different
Efficiencies once unimaginable are now being achieved by companies using radio frequency identification technology.
Retail Expert Views
Building on Retail's RFID Foundation
Companies that have deployed RFID to improve inventory accuracy can now use the technology to gain a competitive advantage.
Retail Best Practices
The Big Picture
Companies large and small must take a strategic approach to deploying RFID enterprisewide, so the technology can solve their current problems and support their long-term goals.
Retail How To Articles
How to Choose a Passive UHF Handheld Reader
Ergonomics, read range and battery life lead the list of issues that must be considered when selecting the proper reader for your deployment.
Retail White Papers
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