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RFID Journal covers RFID retail technologies, applications, which allow retailers to improve on-shelf availability, increase sales, cut labor costs and improve customer service.
British Clothing Retailer Sees RFID as 'Enriching Experience'
Giulio is using privacy-protecting RFID technology from Friendly Technologies to determine which garments shoppers are interested in, and to prompt a touchscreen to display information about those products.
Retail Case Studies
Post Foods Adds NFC to Cereal Marketing Mix
Concertgoers accessed custom songs and video with their smartphones.
RFID Journal LIVE! 2014 Report, Part 2
RFID Journal recently held its 12th annual conference and exhibition. View the presentations from the event's main-conference and solution-provider sessions, as well as the RFID Journal Awards.
Retail Editor's Notes
When Not to Publish
Sometimes, it's better to hold a story and get it right than to rush it into print.
Retail Expert Views
A Monumental Shift at LIVE! 2014
Retailers are no longer asking, "Should I?" They now ask, "How?"
Retail Best Practices
The Big Picture
Companies large and small must take a strategic approach to deploying RFID enterprisewide, so the technology can solve their current problems and support their long-term goals.
Retail How To Articles
How to Choose a Passive UHF Handheld Reader
Ergonomics, read range and battery life lead the list of issues that must be considered when selecting the proper reader for your deployment.
Retail White Papers
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