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Retail News

RFID Journal covers RFID retail technologies, applications, which allow retailers to improve on-shelf availability, increase sales, cut labor costs and improve customer service.

Beacons Spice Up Sales at McDonald's

Following a two-month pilot of Piper's Bluetooth beacon platform at 26 McDonald's restaurants throughout Georgia, the fast-food chain now wants to use the technology to serve up promotions and messages to customers at 260 additional sites.

Tags: Retail

Retail Case Studies

RFID Captures the Action on Hawaiian Zip Line

Princeville Ranch Adventure Tours uses Snapsportz, an automated photography system, to boost revenue and improve customer service.

Tags: Retail

Retail Features

What You Need to Know About Mobile RFID Readers

When paired with smartphones or tablets, these lightweight, low-cost devices can be used for a variety of business applications.

Retail Editor's Notes

How RFID Could Save Retailers $42 Billion Annually

A new study shows retailers lost $128 billion globally to theft, fraud and administrative error, but radio frequency identification technology could reduce that amount by as much as 40 percent.

Retail Expert Views

An Interview With Geoffrey Moore

The expert on the technology adoption life cycle speaks with Bob Morris about radio frequency identification and its struggles to achieve mass adoption.

Retail Best Practices

The Big Picture

Companies large and small must take a strategic approach to deploying RFID enterprisewide, so the technology can solve their current problems and sup­port their long-term goals.

Retail How To Articles

How to Choose a Passive UHF Handheld Reader

Ergonomics, read range and battery life lead the list of issues that must be considered when selecting the proper reader for your deployment.

Retail Videos

Retail White Papers

  • RFID Brand Label Is Key to Transparency and Sustainability
    Published July 2014
    Today’s informed consumer takes an active interest in the sourcing and production of the products they purchase. A growing desire for sustainable garments, material recycling and fair-trade production requires traceability and transparency throughout the entire retail supply chain. TexTrace explains how RFID source tagging offers support for quality assurance and transparency, starting at production with the oversight of materials assembly in an efficient and fair manufacturing process. (2 pages)
    Tags: Retail
  • Bluetooth Low Energy (BLE) 101: A Technology Primer With Example Use Cases
    Published June 2014
    This white paper, developed by the Smart Card Alliance Mobile and NFC Council, defines BLE technology, including key features that can benefit businesses and consumers, and the BLE ecosystem. The document explores BLE's origins and design principles, as well as applications to which it can respond. BLE is discussed in the context of merchant-, venue- and transportation-oriented applications. Example use cases illustrate category-specific issues, and are included to stimulate thought on how to overcome constraints and explore new applications. (32 pages)
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