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Retail News

RFID Journal covers RFID retail technologies, applications, which allow retailers to improve on-shelf availability, increase sales, cut labor costs and improve customer service.

British Clothing Retailer Sees RFID as 'Enriching Experience'

Giulio is using privacy-protecting RFID technology from Friendly Technologies to determine which garments shoppers are interested in, and to prompt a touchscreen to display information about those products.

Retail Case Studies

Post Foods Adds NFC to Cereal Marketing Mix

Concertgoers accessed custom songs and video with their smartphones.

Retail Features

RFID Journal LIVE! 2014 Report, Part 2

RFID Journal recently held its 12th annual conference and exhibition. View the presentations from the event's main-conference and solution-provider sessions, as well as the RFID Journal Awards.

Retail Editor's Notes

When Not to Publish

Sometimes, it's better to hold a story and get it right than to rush it into print.

Retail Expert Views

A Monumental Shift at LIVE! 2014

Retailers are no longer asking, "Should I?" They now ask, "How?"

Retail Best Practices

The Big Picture

Companies large and small must take a strategic approach to deploying RFID enterprisewide, so the technology can solve their current problems and sup­port their long-term goals.

Retail How To Articles

How to Choose a Passive UHF Handheld Reader

Ergonomics, read range and battery life lead the list of issues that must be considered when selecting the proper reader for your deployment.

Retail Videos

Retail White Papers

  • RFID Brand Label Is Key to Transparency and Sustainability
    Published July 2014
    Today’s informed consumer takes an active interest in the sourcing and production of the products they purchase. A growing desire for sustainable garments, material recycling and fair-trade production requires traceability and transparency throughout the entire retail supply chain. TexTrace explains how RFID source tagging offers support for quality assurance and transparency, starting at production with the oversight of materials assembly in an efficient and fair manufacturing process. (2 pages)
    Tags: Retail
  • Bluetooth Low Energy (BLE) 101: A Technology Primer With Example Use Cases
    Published June 2014
    This white paper, developed by the Smart Card Alliance Mobile and NFC Council, defines BLE technology, including key features that can benefit businesses and consumers, and the BLE ecosystem. The document explores BLE's origins and design principles, as well as applications to which it can respond. BLE is discussed in the context of merchant-, venue- and transportation-oriented applications. Example use cases illustrate category-specific issues, and are included to stimulate thought on how to overcome constraints and explore new applications. (32 pages)
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