RFID Journal covers RFID retail technologies, applications, which allow retailers to improve on-shelf availability, increase sales, cut labor costs and improve customer service.
Macy's Tests Shopkick's ShopBeacon at New York, San Francisco Stores
The Bluetooth tags enable the retailer to share promotional data about its merchandise with consumers who have downloaded and opted in to the Shopkick app.
Retail Case Studies
The Economic Benefits of Going Green
The city and residents of Grand Rapids, Mich., are benefiting from RFID-based recycling and garbage-collection solutions.
The New 'It' Tool for Branding Products and Services
Companies are turning to RFID to engage consumers via social media and interactive ads and promotions.
Retail Editor's Notes
U.S. Government Moves Toward Patent Reforms
The Innovation Act could reduce lawsuits against technology users, but it could also have an adverse effect on innovation.
Retail Expert Views
RFID enables the trend toward consumer-driven showroom shopping.
Retail Best Practices
Plan an RFID Rollout That Stays On Track
Ready to install an RFID system in your factories, distribution centers or retail stores? Early adopters have paved the way and share the lessons they learned to help your rollout go smoothly.
Retail How To Articles
How to Develop an RFID Training Program
Preparing workers to use a new or upgraded RFID system is essential.
Retail White Papers
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