RFID Journal LIVE! Brasil 2014

Live Events Sep 24, 2014

RFID Journal LIVE! Brasil 2014

September 24, 12:00 am - September 25, 12:00 am

  • Carlos Teixeira, Senior Analyst, RFID Journal LIVE! Brasil 2014
  • Mark Roberti, Founder and Editor, RFID Journal LIVE! Brasil 2014
  • Guillermo Ibarraran, Latin America Sales Manager, HID Global
  • Adriano Franki, Commercial Superintendent, VALID
  • Alexander Modro, Commercial Manager Brazil and Argentina, Avery Dennison RFID
  • Wagner Bernardes, Executive Director, Seal Technology
  • Mark Roberti, Founder and Editor, Seal Technology
  • Jorge Possato Teixeira, Logistics Manager, Seal Technology
  • Marco Carbonari, Division Manager, CCRR
  • Ricardo Kimura, Technical Director, ACURA Global
  • Fabricio Fernandes Santos, Logistics Manager, PC Sistemas
  • Carlos Conti, Managing Director, SOLA, Honeywell
  • Edson Perin, Editor, Honeywell
  • Renata Rampim, Ph.D. Student, Honeywell
  • Renata Rampim, Ph.D. Student, Honeywell
  • Renata Rampim, Ph.D. Student, Honeywell
  • Luiz Costa, Electrical Engineer, Honeywell
  • Renata Rampim, Ph.D. Student, Honeywell
  • Renata Rampim, Ph.D. Student, Honeywell
  • Mark Roberti, Founder and Editor, Honeywell
  • Ravi Margasahayam, Aerospace Engineer, Safety, International Space Station (ISS), Honeywell
  • Fernando Ferreira Matos, Head of Information Technologies, Honeywell
  • Carlos Eduardo Serrano Ribeiro, Head of IoT and M2M Business Unit, Honeywell
  • José Marcio Paias, Coordinator of Supplies, Honeywell
  • Rafael Hidalgo Olivieri, Cap QEM Armt, Honeywell
  • Roberto Cruz, Coordinator, Logistics Technology Program, Honeywell
  • Alexandre Euclides Ferreira, Network and Telecommunication Specialist, Honeywell
  • Marcelo Pandini, Go to Market Operations Manager, Honeywell
  • Antonio Almeida, Superintendent, Honeywell

The world’s leading companies are using RFID in large-scale deployments to improve efficiencies, enhance visibility, reduce shrinkage and achieve other significant business benefits. LIVE! Brasil is designed to help Brasilian companies considering using RFID technology to address real business challenges, determine the best RFID technology for their needs, learn best practices from early adopters, find the right technology partners and move forward.


24 Sep, 2014 10:00 am
Monitoring Occupational Records of Health and Safety With RFID

During this session, learn how a recently deployed pilot is using radio frequency identification to control and monitor the Certificates of Occupational Health and Instruction Requirements for Critical Activities, in order to improve safety and meet standards.

24 Sep, 2014 6:00 pm
Reception in Exhibit Hall
24 Sep, 2014 8:30 am
Welcome Coffee
24 Sep, 2014 8:45 am
Opening Remarks
24 Sep, 2014 10:45 am
Coffee Break
25 Sep, 2014 10:45 am
How RFID Solutions Drive New Business Benefits

RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In this session, our panel of experts will explain how businesses are leveraging these new capabilities.

24 Sep, 2014 12:30 pm
Lunch Break in Exhibit Hall
24 Sep, 2014 3:00 pm
Identifying and Tracking Returnable Assets Via RFID

Veiling Holambra, the largest distributor of flowers and plants in Latin America, is using RFID to identify and track returnable assets. The technology is being utilized throughout the integrated supply chain from the producer, including production delivery, auction flowers and ornamental plants, distribution, customer delivery and return control of the assets, as well as after a customer has made deliveries nationwide, thereby ensuring security, reliability and agility in the customer’s operations. Learn how the firm moves 1 million units weekly within the complex, with the help of the RFID portals and collectors. Find out how RFID technology is being used to go beyond simple reading of assets and logistics fulfillment, enabling the firm to achieve high levels of technological innovation.

25 Sep, 2014 5:30 pm
Workshop Concludes
24 Sep, 2014 3:45 pm
Achieving Real Business Value From RFID—Why You Should Act Now

Game-changing technologies enable early adopters to gain competitive advantage and drive shareholder value. Leading companies in many industries are already gaining that advantage from RFID, and our panel of experts will focus on how other businesses can do the same.

24 Sep, 2014 4:30 pm
Conference Concludes
25 Sep, 2014 8:30 am
Coffee served in hall principal and Foyer Salao Europa
25 Sep, 2014 2:15 pm
RFID Basics

New to RFID? This session will provide an introduction to the fundamentals of the technology. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of EPC RFID, including the latest EPC Gen 2 standard, will be presented.

25 Sep, 2014 3:00 pm
The Physics Behind RFID

Obtain a fundamental understanding of RFID hardware. This session will cover the different frequency bands used: LF (125 KHz), HF (13.56 MHz) and UHF (860 to 960 MHz and 2.45 GHz). The instructor will explore the nature of RF fields and radio propagation, including the complex areas of null spots, reflections, polarization and other issues. By explaining many buzzwords common within the RFID community, the presenter will provide delegates with the terminology they need to understand the technology, and to work with systems integrators and other RFID vendors.

25 Sep, 2014 3:30 pm

Legislation regarding the use of RFID varies around the world and is subject to almost constant ongoing review. Standards will ensure compliance with legislation, and also guarantee interoperability between RFID systems manufactured by different technology providers. This session will offer an update on the latest developments by legislative and standardization bodies around the world.

25 Sep, 2014 3:45 pm
25 Sep, 2014 4:00 pm
Live Demo: RFID in the Real World

Theory is nice, but wait until you experience RFID in action and see its potential—as well as the potential challenges you might encounter while deploying the technology. Our live demonstration of a UHF RFID interrogator with a variety of products will highlight many real-world issues that arise when deploying RFID. In addition, the instructor will demonstrate how antenna polarization and the presence of metal and liquids can affect the ability to read a tag on products, as well as various approaches to alleviating this problem.

25 Sep, 2014 4:30 pm
Real-World Considerations

The instructors will discuss some of the important practical issues that must be considered when embarking on an RFID deployment. These range from the all-important cost of tags and interrogators to practical approaches to ensuring high operational reliability. Example application areas will be presented, in order to highlight how to apply these insights in the real world.

25 Sep, 2014 5:00 pm
Building an RFID Business Case

Developing an RFID strategy and business case is the first step toward understanding how this technology can develop high-performance results. The instructor will present various scenarios for RFID strategy and business-case development, and provide an in-depth look at components and output, including data gathering and analysis, developing a hypothesis, examining current technical architecture, executing cost-benefit calculations, evaluating opportunities, finding the value and constructing an implementation plan.

25 Sep, 2014 10:15 am
Break in the Exhibit Hall
Day 2

Sessions continue on Sept. 25.

Day 2
25 Sep, 2014 8:45 am
Opening Remarks
25 Sep, 2014 12:45 pm
Lunch Break in Exhibit Hall
25 Sep, 2014 9:00 am
NASA Tracks Sound and Vibration Levels Via Active RFID

The National Aeronautics and Space Administration (NASA) is employing RFID to capture data regarding vibration, as well as gauge acoustic emissions, during space shuttle and rocket launches at Florida’s Kennedy Space Center (KSC) and Cape Canaveral Air Force Station, located at Patrick Air Force Base. Active RFID sensor tags are being used to transmit data to a reader and a PC, where the information can be reviewed in order to determine the sound and vibration levels generated by a rocket launch. The solution consists of active 2.4 GHz RFID tags with built-in sensors that capture the vibrations resulting at different areas surrounding a launch pad during liftoff. Learn how NASA uses the data to gain a greater understanding of the sound waves emitted from launches, and to better predict any potential damage that the waves might cause to equipment and structures within the area. Gain an understanding of how the technology may be used in the future to improve mission safety.

25 Sep, 2014 8:00 am
Day 2

Day 2 Agenda

24 Sep, 2014 11:45 am
TAP Expands RFID Strategy to Include Ground Service Equipment, Tools and Airbus A350’s Entry Into Service

TAP Portugal is the country’s leading airline, and its TAP Maintenance and Engineering (TAP M&E) division has incorporated RFID technology into its daily engine-maintenance operations via the Mobile Enabled Engine Repair Application (MEERA). The purpose was to track and trace parts in the engine workshop, to provide increased efficiency, a strong return on investment and a starting point for the implementation of other RFID processes within the organization. Learn how TAP is using RFID on ground support equipment (GSE) and tooling in aircraft maintenance, in order to track misplaced equipment, optimize inter-building transport and minimize airport security issues. In addition, hear how the technology is being utilized to support the entry into service (EIS) of the Airbus A350, the first aircraft to be RFID-enabled from the ground up, with approximately 3,000 RFID-tagged component parts on each airplane.

25 Sep, 2014 11:30 am
Using RFID to Track and Locate High-Value Assets

In the process of mapping out business requirements for tracking its own data-center equipment and choosing the features to meet those requirements, global IT services and consulting company T-Systems learned valuable lessons that can benefit other companies looking to track IT assets and fixed devices. Learn how RFID is being utilized within the firm to manage IT assets for maximum business value, and gain an understanding of how the technology can extend the visibility and control of mission-critical assets and facilities.

25 Sep, 2014 9:45 am
Globo Uses RFID to Improve Equipment Tracking

Globo, one of the largest media groups in Brasil, is employing RFID technology to track equipment used during external video recording. The company works with expensive video-production equipment and accessories, the inventory of which turns over frequently. To ensure that the proper equipment was returned at the expected time, and to speed up the inventory process, the firm installed an RFID system enabling the real-time tracking of production equipment. Learn how the solution was implemented.

24 Sep, 2014 5:15 pm
Using RFID Technology to Control Explosives and Related Products

This session will summarize the development of and tests performed on different types of explosives with the use of radio frequency identification, to aid in the control and traceability of explosives and related products in Brazil.

24 Sep, 2014 11:00 am
RFID in Petrobras Offshore Oil and Gas Logistics: Past, Present and Future

Brazilian multinational energy corporation Petrobras owns oil refineries and oil tankers, and is a major distributor of oil products. The company is a world leader in the development of advanced technology from deep and ultra-deep water oil production, with its research and development activities centralized at the Leopoldo Américo Miguez de Mello Research & Development Center (CENPES), located in Rio de Janeiro. Learn how the firm is testing the use of RFID technology, and what is planned for the future.

24 Sep, 2014 4:45 pm
Siemens Uses RFID in Industrial Application

Siemens Ltda., the Brazilian division of Siemens, is focused on the industry, power and health sectors. Learn how the firm is using an RFID-enabled application for its industrial processes, and discover how the technology is helping it to improve production and profitability.

25 Sep, 2014 2:15 pm
Event Continues With RFID Basics
Sep. 25 2:15 PM

Event Continues With RFID Basics Workshop

24 Sep, 2014 9:15 am
Hewlett Packard’s RFID Journey in Brazil

During the past 10 years, Hewlett Packard Brasil has had a leading role in implementing RFID in HP’s manufacturing operations, disseminating RFID knowledge through educational programs at the RFID Center of Excellence, and innovating with the implementation of several RFID research projects. During this session, HP will present the company’s journey through the technology’s early adoption in manufacturing, supply chain strategies and benefits, current research and development projects, perspectives and challenges.

25 Sep, 2014 12:00 pm
Brascol Uses RFID to Improve Inventory Control

Brascol, a leading wholesaler and distributor of babies’ and children’s clothing in Brasil, has deployed a radio frequency identification solution to optimize control of its inventory, increase operational savings and provide an improved service experience to customers. Learn how the firm has used the technology to successfully reduce the average checkout time for customers by one-third.