Roberti's work has appeared in
Business 2.0,
Fortune,
The Industry Standard,
The Asian Wall Street Journal,
International Herald Tribune, and many other publications.
Roberti has shown not just the ability to dig up news, but also an ability to analyze trends and forecast events accurately. He reported from Hong Kong from 1985 to 1992. In February 1989, he published an article in a local Hong Kong magazine saying there would be unrest in China in the coming year. Two months later, students began their protest in Tiananmen Square.
In his book,
The Fall Of Hong Kong, Roberti exposed how the British Government got the people of Hong Kong to accept a deal returning them to China by promising them democratic self-rule, even though Britain was well aware this was something China was never prepared to accept. The paperback version of the book, published in 1997, became a bestseller in Asia.
In 1992, Roberti first learned about the Internet at a technology conference in Vancouver. Understanding its importance, he switched from being a general business reporter to a business-technology reporter. He published a series of articles in 1993 stating that many travel agents would be driven out of business because airlines would sell tickets directly to consumers over the Web, saving hundreds of millions of dollars in agent commissions. The first Web sites selling tickets online appeared two years later, and airlines have been slashing agent commissions ever since. More than half of the travel agencies in the United States have since gone out of business.
Roberti eventually rose to become managing editor of
InformationWeek, the most important and respected IT trade publication in the United States. He left in 2000 to join
The Industry Standard, the leading publication for technology news. There he covered technologies that promised to help companies gain efficiencies within their supply chains and improve the way they do business. His Jan. 22, 2001, cover story entitled "The Hype That Jack Built" showed how General Electric was seriously exaggerating the benefits it was getting from its massive investments in e-business technology. GE subsequently stopped making such claims.
When the
Standard closed in August 2001, Roberti was working on a cover story about radio frequency identification, or RFID, which he believed would be the next major advancement in computing. In March 2002, he launched
RFID Journal as an independent source of news and information for business and IT executives looking to tap RFID's enormous potential. He lives on Long Island with his wife and two young sons.