Retail/CPG: G&P Net Uses RFID to Protect Its Brand and Improve Logistics Management

By Doug

  • TAGS

Garment manufacturer G&P Net is employing RFID at its four distribution centers in Italy to control distribution and combat gray-market sales, which tarnishes the image of a product and costs the manufacturer millions of euros in reduced product value and legal fees. Learn how G&P Net uses RFID to optimize logistics processes, to protect its trademark and track a specific item’s shipment route, enabling it to track which retailer received e...

BASIC

THIS RECORDING OR VIDEO IS AVAILABLE TO BASIC AND PREMIUM MEMBERS. PLEASE LOG IN TO VIEW IT. IF YOU ARE NOT CURRENTLY A SUBSCRIBER, PLEASE CLICK HERE TO SIGN UP.