RFID Helps Bring Outdoor Voices to Shoppers on the Move

By Claire Swedberg

The Texas-based store sells its products via an app, thanks to an RFID solution from Nedap, making it easier for active people to buy goods while on the run.

Active wear brand Outdoor Voices (OV) has deployed an RFID-based solution across all of its stores within a matter of weeks, in an effort to increase the visibility of its inventory and thereby enable omnichannel services, as well as in-store availability. The solution employs Nedap's !D Cloud solution, running on a mobile device, including its cloud-based software platform, as well as Avery Dennison tags (with a UCODE 7 IC) on products, and Zebra Te...

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