When Was RFID First Used in Print Advertising?

By RFID Journal

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Ask The ExpertsWhen Was RFID First Used in Print Advertising?
RFID Journal Staff asked 8 years ago

What is the earliest documentation of using the technology to provide customers with product information?

—Name withheld

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I’ve been receiving many questions recently about early documentation of different applications, which leads me to believe that a lot of people are either patenting ideas or are looking to sue those whom they think have infringed their patents.

To address your question: The first example of RFID being used in print advertising of which I am aware was at Focus magazine, which won our 2009 RFID Journal Award for Most Innovative Use of RFID (see RFID Gives Focus Magazine a Sharper View of Readership and RFID Helps German Publisher Put Focus on Ads). Focus‘ goal was to track which stories were being read, and by how many people. I have not heard of another publication using that type of a system.

—Mark Roberti, Founder and Editor, RFID Journal

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