RFID Journal Staff asked 7 years ago Can you please provide some examples?
—Fazli
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Fazli,
RFID is being used at many social events to create buzz and enhance the customer experience. In some cases, entrance tickets are replaced by encrypted RFID badges or wristbands to reduce counterfeiting, as well as speed up the process of allowing people into the venue. Often, attendees can use kiosks to check in on social media, and to take photos of themselves and post them on Facebook and other sites. Vail Resorts was a pioneer in using RFID for this purpose (see Vail Resorts Links RFID With Social Media). The system allowed friends to use RFID-enabled lift tickets to track and compare how many vertical feet they skied during a given season, and to post pictures taken by photographers on the slopes.
Here are some articles that might be of interest:
• Osheaga 2014 Rocks With RFID
• Liquid Lemon Links South Africans to Social Media
• NFC Gets in the Ring at UFC Fan Village
• RFID Brings Breast Cancer Awareness to Facebook
• Australian Concertgoers Use RFID to Win Prizes, Post Facebook Updates
• RFID Helps Make Friends for Israeli Teens
• Nissan Europe Uses RFID-enabled Social Media to Drive Consumer Interest Passive
• Cadbury Offers RFID-enabled Treats During Summer Olympics
—Mark Roberti, Founder and Editor, RFID Journal
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