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Editor's Note

  • End Users Want an iPod

    By Mark Roberti

    Could an RFID company build a solution that is easy to deploy, works well and doesn't involve a lot of hassle? If so, it could dramatically boost the technology's adoption.

  • Who Lost the RFID Industry?

    By Mark Roberti

    Just as Xerox could have owned the personal-computing sector, several major IT companies are missing the opportunity to make billions of dollars from radio frequency identification.

  • RFID and the New Normal

    By Mark Roberti

    RFID can't speed economic growth or strengthen consumer demand, but it can help companies become leaner, more efficient and more competitive.

  • End Users—Not Vendors—Can Best Sell RFID

    By Mark Roberti

    Companies that have deployed the technology are convincing other firms of its many benefits.

  • For Retailers, the Times, They Are a-Changin'

    By Mark Roberti

    Apple and Macy's are adapting to changing conditions created by online retailers and more demanding customers, but RFID will be needed for retailers to truly compete.

  • U.S. Apparel Retailers Drive RFID Adoption

    By Mark Roberti

    Large and midsize retailers are moving forward with deployments, as the industry comes together under the VICS Item Level RFID Initiative to ensure that companies embrace standards and common best practices.

  • Building Credibility for RFID

    By Mark Roberti

    Solution providers need to help end users develop trust in the technology.

  • The Value of an HF EPC Standard

    By Mark Roberti

    Although GS1's ratification of a high-frequency standard did not generate a lot of buzz, it is good news for end users.

  • What the RFID Industry Can Learn From Steve Jobs

    By Mark Roberti

    Apple's success has been in making products that are easy to use.

  • It's Time to Think Strategically

    By Mark Roberti

    Companies are deploying radio frequency identification to solve business problems, but they also need to think about what their RFID system will be in five years.

  • Getting an Edge With RFID

    By Mark Roberti

    The global economy will face slower growth in the coming years, so companies and organizations will need to become more efficient to increase profits—and many have already figured out that RFID can deliver near- and long-term savings.

  • What I Would Do as President

    By Mark Roberti

    Government's role is to keep the playing field level for business, and to provide support where appropriate.

  • Fear of RFID

    By Mark Roberti

    The theories presented in the book "Freakonomics" might explain what is preventing more CEOs from embracing RFID and other new technologies.

  • What Is RFID?

    By Mark Roberti

    Some people have questioned why RFID Journal considers certain technologies to be radio frequency identification.

  • Adding Value to RFID Conferences

    By Mark Roberti

    RFID Journal will offer special DVDs containing bonus end-user presentations to attendees of our upcoming health-care, energy and defense events.

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