Container Company Puts Lid on Slip-Ups

By Mary Catherine O'Connor

With its RFID-based tracking system, U.K. container rental company pH Europe not only boosted container utilization but also improved customer satisfaction and gained the ability to offer new services.

Three years ago, pH Europe, a U.K.-based container rental company, needed a way to keep better tabs on its fleet of rental containers and pallets and to make its rental processes more efficient. By August 2004, the company had an RFID-based real-time locating system (RTLS) that was streamlining its operations by giving it visibility into the availability of its containers and ensuring that once the containers are returned, they are prepared for servi...

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