- Impinj's History-Making IPO
The company is not the first pure-play RFID firm to be listed on a public stock exchange, but its successful initial public offering opens doors for other RFID businesses.
- Customer References Are Critical
End users telling about their successful RFID deployments is the best way to grow adoption and technology companies, but not all solution providers get it.
- A Bet on Impinj Is a Bet on RFID
The company's IPO of stock will be successful if investors understand that radio frequency identification is just beginning to take off.
- Organizational Grit
Companies that have or develop a culture that supports passion and perseverance will get the most benefit from RFID technology.
- A Call for Patience Among RFID Investors
Adoption has been slower than many would like, but rash changes could make the situation worse.
- Hungry for RFID Solutions
More companies are now eager to see whether RFID can resolve some of their perplexing business problems.
- RFID Connect Helps Companies Find Products
The growing database of RFID tags, readers, software and services is gaining traction with end users.
- RFID Is Now a Corporate Priority
Delta Air Lines and Macy's are among the companies making RFID a strategic imperative. What do they know that other firms don't?
- The Platform Tech Companies Can't See
Amazon, Google, IBM and Microsoft are focused on artificial intelligence, but are missing out on the importance of RFID.
- Assisting End Users, Growing the RFID Market
Helping one company to use the technology, no matter how small the application, will accelerate RFID's adoption.
- Brand Problems for RFID Vendors
Responses to an RFID Journal survey indicate that even the retailers most educated about RFID are unfamiliar with many solution providers.
- A Question of Life or Death for RFID Companies
Would you rather be in a room with 10 people who have expressed an interest in your product, or with 1,000 people who have not?
- An Integrated RFID Solution for Retail
When RFID technology providers create an integrated, easy-to-use, scalable RFID solution, retailers will embrace it in a big way.
- More Reflections on NRF
RFID solution providers showed off some cool applications that deliver real value.
- Reflections on RFID and NRF's Big Show
RFID is getting more attention from retailers, but not nearly as much as it deserves—and many companies still don't grasp how the technology can improve their business.