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Lacoste Creates High-Tech RFID Showroom
The company uses RFID to locate goods, as well as prevent unauthorized exits and product misplacements, in its new Le Club store concept.
Products sold in the Brazilian market are distributed at five of Lacoste's own stores, across more than 80 brand franchises and at more than 1,000 multi-brand points of sale. "Now, our showroom is selling what we will have available to the public in a year's time," Assis explains. "That is, we are already receiving orders from franchisees and multi-brand retailers, who come here in the office to place their orders."
In stock, the company has leather products, shoes, bags and textiles. The RFID system uses two Zebra Technologies handheld readers for the purposes of counting and tracking products. For goods checkout, the solution employs an Identix rPad UHF RFID table reader.
In the elevator lobby, the firm installed an Impinj xArray reader that interrogates the tags of all products in the showroom area. The reader alerts Lacoste's managers to any goods being removed improperly, thereby thwarting theft and preventing misplacements.
"We want to inbound, outbound and inventory parts with the aid of RFID functionality," Assis states. "As with any project, we need to validate the entire scenario by mapping out the opportunities, costs, critical paths and benefits that the project can add to our business." Sergio Gambim, iTag's CEO, says that for his company, "It is a great honor to help design RFID for Lacoste, the world's first polo shirt."
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