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RFID News Roundup
JADAK integrates RFID communication interface into its products ••• Frost & Sullivan names Smartrac RFID Global Solutions Company of the Year ••• Harting Technology Group unveils IIoT and automation technologies ••• Infineon intros IoT cloud localization services and security solutions ••• ABI Research reports auto makers leading smart manufacturing advances ••• Startup Robolab raises funding to develop RFID-capable AI robot bartender ••• Rigado gateway uses Amazon Web Services IoT features, Bluetooth sensors.
Frost & Sullivan Names Smartrac RFID Global Solutions Company of the Year
Consulting and research company Frost & Sullivan has designated Smartrac Technology Group as the Company of the Year in the global RFID solutions market. Frost & Sullivan declared the RFID and Internet of Things (IoT) firm to have "the best strategy for successful market growth and to hold the leadership position in the RFID industry."
Frost & Sullivan lauded Smartrac as a product digitization leader with a commitment to providing customer value, and deemed the company's Smart Cosmos solutions platform an important innovation, noting that the firm is "setting new digital standards through consumer experience innovation." According to Frost & Sullivan, this was underlined by recent milestones in Smartrac's corporate history, such as its launch of the Telstar 18, Adidas' NFC-enabled 2018 FIFA World Cup ball, as well as its strategic partnership with the Alibaba Group, intended to strengthen brand-protection strategies. This year's accolade follows two Frost & Sullivan awards last year, honoring Smart Cosmos for its consumer experience innovation, and Smartrac as Europe Company of the Year for its RFID technology solutions.
"As recognized by Frost & Sullivan, the retail market is one large contributor to RFID growth, and with our focus on solutions for branded product manufacturers and retailers, we feel particularly reassured and encouraged by this award," said Christian Uhl, Smartrac's CEO, in a prepared statement. "We will leverage that impetus to provide all our customers worldwide and across all industries with additional best-in-class solutions for enhanced customer experience and brand protection."
Founded in 2000 and headquartered in Amsterdam, the Netherlands, Smartrac provides scalable RFID-based IoT solutions. The company's standard and customized RFID and IoT portfolio provides products with a secure digital identity, and enables connectivity between goods, parts and components. Smartrac's solutions portfolio is used in a wide array of applications across all industries, according to the company.
To receive the Company of the Year Award, a company must demonstrate excellence in growth, innovation and leadership. This typically translates to high performance in demand generation, brand development and competitive positioning. These areas serve as the foundation of a firm's future success, the company explains, and prepare it to deliver on two main criteria: visionary innovation, as well as performance and customer impact.
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