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Paper Company Brings Intelligence to Packaging
Several consumer-brand businesses are testing RFID and NFC versions of Stora Enso's Intelligent Packaging solution that includes RFID-enabled packages and readers, as well as software and apps to manage read data.
By attaching the tag to the interior packaging, the company can ensure that customers do not simply read the tags with their phones in the store without completing a purchase. Tapping the NFC tag also enables consumers to access use instructions for the product. The tags are integrated into packaging during the converting process.
The solution is further enabled by the shrinking cost of RFID tags, according to Salmi. "The technology continues to evolve," he states, "and the costs are coming down." This, Salmi reports, makes RFID solution at the item level more affordable.
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