COVER STORY
It's Time for CEOs to Take the Lead
We've had a decade of learning how to deploy RFID. Now, corporate leaders must develop an enterprise strategy for implementing the technology, to ensure their companies will be competitive—and successful—in the future.
PRODUCT DEVELOPMENTS
What Retailers Need to Know About Smart Fixtures, Shelves and Labels
Innovative in-store RFID solutions provide a convenient and cost-effective way to manage fast-selling items and frequent price changes.
VERTICAL FOCUS
Game Changer?
A new design that links an RFID chip to the microprocessor in a consumer electronics device makes way for many killer apps.

Departments

OUT IN FRONT
Understanding Influenza
An innovative research project is using RFID sensors to better understand how the disease is spread through schools and communities.
OUT IN FRONT
Premise-Aware Security
McAfee demonstrates that an RFID chip embedded in an Intel tablet can be used to restrict access to data or computer networks based on the device's location.
PERSPECTIVE
The Secret Life of RFID
Retailers that don't reveal information about their deployments are slowing adoption and reducing their own ability to benefit from the technology.
PERSPECTIVE
RFID as a Disruptive Technology
Bill Hardgrave makes the case that companies can get the most value out of RFID by using it to disrupt the competition.
EDITOR'S NOTE
A Time for Leadership
CEOs with vision will recognize RFID's power and make a strategic decision to leverage the technology throughout their companies, in order to beat the competition.

Columns

ASHTON'S VIEW
Better Late Than Never
The Internet of Things is arriving, just 10 years after it was anticipated.
INSIDE THE LABS
Uniting IoT Networks
Integrating EPC and IPv6 wireless standards will enable the Internet of Things.
SOFTWARE SAAVY
Managing Growth
As you expand your use of RFID, you need visibility software to handle all the data you collect.
TUNED IN
Omnichannel Retailing
You can't do it without RFID.