BEST PRACTICES
Dealing with the Data Flood
Companies need to adopt smart strategies for filtering the coming torrent of RFID data and getting useful information into their backend systems. Here are three that will work.
VERTICAL FOCUS
Driving Change in the Auto Industry
Car makers have been among the leaders in using RFID technology, but there is still plenty of untapped potential, as the industry moves toward adopting passive technology and in-vehicle systems.
BEST PRACTICES
Think Strategically
The approach each CEO takes toward an RFID deployment can make the difference between disaster and profitability. Here are three strategies that can further a company's long-term business goals.
BEST PRACTICES
10 Things CEOs Must Know
Deploying RFID successfully is no simple matter. Here are the essential truths CEOs need to understand about the technology to establish a successful deployment strategy.
SPECIAL SPONSORED SECTION
Driving High Performance
A Silent Commerce prototype developed by Accenture Technology Labs shows that RFID technology can radically improve supply chain management.
CASE STUDY
Gillette Sharpens Its Edge
Dick Cantwell is overseeing a major RFID project at one of Gillette's distribution centers. The goal: foster a new culture of innovation to achieve dramatic efficiencies within the supply chain.

Departments

Editor's Note
Time for Leadership
Out in Front
Out on a Limb
Students at the University of Washington in Seattle are using RFID tags to identify trees that have been genetically modified to grow quickly.
Out in Front
A Vintage RFID Application
An RFID-enabled wine cellar at an upscale Mexican hotel tracks the location of bottles that sell for as much as $2,000.
Out in Front
Top 10 Excuses For Not Deploying RFID
Perspective
Coping With Regulations
Countries are introducing track-and-trace regulations to prevent terrorist attacks and protect the food supply. RFID can help
companies comply.
Perspective
The Growing Thicket
The United States and other countries have enacted laws to better track food and other products. RFID could help companies comply with these major initiatives.
Perspective
The Privacy Issue Goes Global
Governments around the world are beginning to look at how companies
will use RFID.
Perspective
U.S. Legislators Take Up RFID Issue

Columns

Insight
Take RFID Away From the CIO
The IT department should not be overseeing your RFID efforts—at least not yet.
Road Map
Start a Privacy Dialogue
RFID tags are on few, if any, consumer items now, but manufacturers and retailers need to begin talking about the technology's privacy implications with customers.
Ashton's View
The Start of Something Big
RFID technology is not a passing fad, hyped by the media.