May/June 2005

MAY/JUN 2005

Features

• FEATURES
• Someone to Watch Over You
  RFID is being used to track people in a variety of ways. Some say this is the beginning of the surveillance society. Others see big benefits.
• BEST PRACTICES
• Choosing the Right Systems Integrator
  There are many companies that will help you with your RFID pilot or deployment, but finding the best one requires matching your needs to the firm's capabilities.
• VERTICAL FOCUS
• A Prescription for Pharmaceuticals
  RFID could help reduce counterfeiting and improve patient safety, but the costs are high and there are technological and privacy hurdles to overcome.
• BEST PRACTICES
• Privacy & Profits
  Consumer concerns about privacy invasion could undermine RFID deployments. By following established best practices, companies can protect consumer privacy, avoid bad publicity and enhance customer loyalty.
• COVER STORY
• Privacy: A Western Construct
  Asia's cultural, political and economic diversity makes it unlikely that RFID privacy issues will emerge here as they have in the West.
• COVER STORY
• The Economics of Privacy
  In Latin America, privacy takes a backseat to economic growth and personal advancement.

Departments

• Editor's Note
• Consumers Are Watching You
• Out in Front
• Fighting Fire With FireBugs
• Out in Front
• Starting Life Off Right
• Out in Front
• RFID-Enable Your Home
• Perspective
• Passport to Success
  Companies can learn from problems encountered by the U.S. State Department when it announced plans to introduce RFID-enabled passports.
• Perspective
• What RFID Skills Are Worth
  Employees with more than four years’ experience, or who live in the United States, make significantly more than other workers with RFID skills.

Columns

• Road Map
• Is Laboratory Testing Relevant?
  It's getting a bad rap lately, but testing RFID products in a controlled environment is the best way to learn how things work and gain important insights.
• EPCglobal Update
• Getting Privacy Right
  EPCglobal US has a role to play in educating people about EPC technology.
• Ashton's View
• The Commodity Myth
  The adoption of technology standards leads to innovation, not commoditization.