Innovation

This section includes articles about cutting-edge research, new products that could impact RFID systems and about creative uses of RFID technology.

Innovation News

Registration Now Open for Two RFID Journal LIVE! Europe Events
For the first time, RFID Journal will host two European conferences—one in Norway and the other in the United Kingdom.

Cotton On Lets You 'Try On Your Sound'
The Australian fashion retailer is offering a "mini gig" experience in its fitting rooms, with selected styles of tagged denim jeans triggering a playlist of music individually chosen to match specific clothing.

RFID Helps Xplor Action Park Photograph Visitors as They Zip By
EPC tags embedded in safety helmets identify each individual, by means of readers installed in caves, along rivers and at the tops of towers.

Tagstand Offers NFC Solution for Small Deployments
The company sells small quantities of RFID stickers, and provides a free hosted application that is being used by businesses and hobbyists to inexpensively link an NFC tag to a Web site, or to such data as business card or product information.

RFID-enabled Lexus Ad Debuts in Pages of Wired Magazine
The publication's readership can access information about the carmaker's new app suite, by tapping a mobile phone against an NFC label attached to an advertisement within its April edition.

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Innovation Featured Articles

RFID Journal LIVE! 2012 Report, Part 2

At RFID Journal's 10th-anniversary conference and exhibition, attendees heard real-world case studies explaining how to utilize radio frequency identification to improve their business. View the presentations from the RFID Journal Awards finalists and the event's main conference-track and solutions-provider sessions.
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Innovation Editor's Notes

Linking RFID Product Buyers With Sellers

Our new pay-per-click advertising program will enable RFID solutions providers of any size to let end users know about the products they offer.
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Innovation Case Studies

The Ongoing War Against Inefficiencies

The U.S. Department of Defense is refining its RFID strategy to optimize the world's most complex supply chain.
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Innovation Vendor Profiles

Symbol’s Goal: Win With High-Performance RFID Solutions

With its acquisition of Matrics complete, Symbol Technologies aims to compete in the UHF RFID market by providing high-performance RFID tags and interrogators and complete solutions for specific industries.
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RFID EVENTS

RFID Journal LIVE! Europe—Scandinavia
Oct. 24-25, 2012
Oslo, Norway

RFID Journal LIVE! Europe—UK
Oct. 30, 2012
London, England

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