Innovation

This section includes articles about cutting-edge research, new products that could impact RFID systems and about creative uses of RFID technology.

Swiss Farm Store Tries RFID-enabled Self-Serve Shopping
Customers can use Near Field Communication (NFC) cell phones to access the store, obtain product information and pay for purchases.

Bologna Researchers Develop Motion-Measuring System for Seniors, Athletes
The system records changes in a wearer's body posture, and can send that data wirelessly to a PDA or PC, to alert caregivers of elderly patients prone to falling, or help trainers analyze athletic performance.

Czech Monks Look to RFID for Guidance
Visitors to Vyssi Brod can rent electronic tour guides that describe the monastery's various sights, thus helping to provide the abbey with income.

Organic Clothing Retailer Makes Shopping Personal
Clothing for a Better Earth is using an RFID-enabled iPod and EPC Gen 2 tags to link customers with products they might like, as well as track shoppers and goods throughout its store.

RFID Journal to Feature 'Selling RFID to Big Companies' Workshop
Best-selling author and renowned sales trainer Jill Konrath will offer a three-hour workshop for marketing and sales executives at RFID Journal LIVE! 2010.

RFID 2030: Retail and Manufacturing

RFID Journal's writers imagine how radio frequency identification will shape these industries two decades in the future.

Battling the Status Quo

The biggest obstacle end users face when confronted with an opportunity to use RFID to improve the way they do business is resistance to change within their own organizations.

Working the Room

Event-focused RFID technology helps NASSCOM, an Indian trade association, track and serve attendees at its annual international conference in Mumbai.

Symbol’s Goal: Win With High-Performance RFID Solutions

With its acquisition of Matrics complete, Symbol Technologies aims to compete in the UHF RFID market by providing high-performance RFID tags and interrogators and complete solutions for specific industries.