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RFID Journal Blog

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  • Sep
    21
    Free Advice for RFID Vendors
    Posted By Mark Roberti, 09.21.2010
    I was recently asked if it is time to invest heavily in the RFID market. Here is my answer.
  • Sep
    17
    Inside an RFID Industry Roundtable
    Posted By Mark Roberti, 09.17.2010
    At a gathering of some of the leading technology and service providers, there was optimism about the growth of the RFID industry.
  • Sep
    16
    Wal-Mart's President Says EPC RFID Strategy Is Working
    Posted By Mark Roberti, 09.16.2010
    At the Goldman Sachs Retail Conference, Bill Simon spoke briefly about the retailer's use of radio frequency identification.
  • Sep
    15
    1
    Are RFID-Enabled Credit Cards Safer Than Magstripe Cards?
    Posted By Mark Roberti, 09.15.2010
    Credit-card companies say yes, because the chip in the transponder enables them to create additional levels of security.
  • Sep
    14
    Technology Predictions Aren't Always Accurate
    Posted By Mark Roberti, 09.14.2010
    A1995 article about the Internet is a stark reminder that naysayers are often wrong.
  • Sep
    13
    Should We Be Tracking Kids With RFID?
    Posted By Mark Roberti, 09.13.2010
    News that a school in California is using RFID to take attendance and record the meals that students eat has raised some interesting privacy questions.
  • Sep
    08
    Internet of Things Event in Tokyo
    Posted By Mark Roberti, 09.08.2010
    The Auto-ID Labs, which is spearheading research to connect objects to the Internet, has helped to organize a Japanese conference for academia and industry.
  • Sep
    07
    The Future is Not Inevitably Bleak
    Posted By Mark Roberti, 09.07.2010
    Those who see RFID as a tool to be abused by governments have a poor grasp of history—and literature.
  • Aug
    27
    The RFID Privacy Conundrum
    Posted By Mark Roberti, 08.27.2010
    Is it better to address potential problems before they occur, or allow the technology to evolve and then address issues as they arise?
  • Aug
    26
    Using RFID to Improve Online Availability
    Posted By Mark Roberti, 08.26.2010
    Radio frequency identification can play an invaluable role in linking online and brick-and-mortar stores.
  • Aug
    25
    Coca-Cola Event Exploits RFID on Facebook
    Posted By Mark Roberti, 08.25.2010
    At Israel's Coca-Cola Village, teenagers can use their accounts to indicate which activities they "like."
  • Aug
    24
    Awarepoint's Big RTLS Music Video Contest
    Posted By Mark Roberti, 08.24.2010
    In one of the more creative marketing efforts of the year, the provider of hospital real-time location systems is offering $2,500 for charity and an iPad to the best "where's my stuff" music video.
  • Aug
    19
    PBS NewsHour Responds to RFID Journal
    Posted By Mark Roberti, 08.19.2010
    A follow-up story on its Web site informs readers of some of the concerns that I raised about their initial report.
  • Aug
    16
    PBS NewsHour Misinforms Viewers on RFID
    Posted By Mark Roberti, 08.16.2010
    In a segment that was part of a cyber-security series, the vaunted news show reports inaccurately about radio frequency identification.
  • Aug
    12
    Academic Navel Gazing Continues
    Posted By Mark Roberti, 08.12.2010
    Another study unearths a potential security problem with RFID that could expose people to a nonexistent threat.
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