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RFID lacks consumer appeal

Jun 28, 2004This article was originally published by RFID Update.

June 28, 2004—The oft-touted supply chain efficiencies and bottom line savings provided by RFID are actually not that relevant to consumers, argues Viewlocity's CTO. Companies implementing RFID need to focus more on making the technology appealing to their consumers and not just themselves.

Read the article at Computerworld
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