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RFID News Roundup

Honeywell unveils passive vehicle RFID tag for toll collecting ••• Connect&GO offers RFID wristbands for amusement and water parks ••• Idox Health intros RFID asset-management solution for health care ••• Rigado unveils IoT suite with Bluetooth 5 support ••• LEGIC Identsystems selects WISeKey as security partner for mobile services.
By Rich Handley

Connect&GO Offers RFID Wristbands for Amusement and Water Parks

Montreal-based Connect&GO launched its latest wearable product, designed specifically for amusement and water parks, at the International Association of Amusement Parks and Attractions (IAAPA) trade show, held this week in Orlando, Fla. The Connect&GO Parkpass is a branded RFID wristband that allows amusement park, water park and family entertainment center guests to utilize a fully connected experience during their visit.

The Parkpass was first conceptualized at a family entertainment center in Montreal, Canada, envisioned by video game company Ubisoft. The Rabbids Amusement Center offers an indoor play zone in which families can engage in a variety of activities, games and challenges based on popular Ubisoft characters and stories. Each child receives a Parkpass wristband linked to a personalize profile. Parent and child profiles are paired, thereby increasing security. A child cannot exit the center unless accompanied by the parent linked to his or her profile.

As children move throughout the center, play games and scan their connected wristbands, they earn points that can be redeemed for prizes. Gamification keeps children active and engaged, the company explains, and the data collected with each scan can help operators to understand patterns and behaviors.

The Parkpass tells the story of each visitor's journey and creates an easy way for him or her to enter, pay and play throughout a property. "Whether you're linking your guest's fast pass or their season pass and monetizing the lines and accelerating the crowd flow or providing an easy and secure cashless payment transaction, the Parkpass empowers visitors to focus on the park, the fun and the memories," said Anthony Palermo, Connect&GO's CEO and co-founder, in a prepared statement.

The ParkPass allows park operators to gain insights into consumer behaviors and purchasing patterns. Data collected in real time can be visualized on the Parkpass dashboard, enabling park management to optimize operations, sales strategies and marketing initiatives, and to build customer profiles.

Customized wristbands can be offered at an additional fee, encouraging guests to purchase an upgraded version and/or season pass to the park. Loyalty programs are maximized using the Parkpass point system, and experiential activations, such as print-on-site photo kiosks and instant social-media sharing cameras, provide additional opportunities for increased spend-per-head.

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