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Kiev Shopping Center Tests Leantegra's RTLS-Beacon Solution

Art Mall is testing a system that employs Bluetooth and ultra-wideband technologies to track the locations of shoppers and merchandise, in order to provide a variety of services.
By Claire Swedberg
Dec 09, 2015

Art Mall, a shopping center in the Ukrainian city of Kiev, is piloting a real-time location system (RTLS) in order to better understand shopper traffic throughout its stores and send relevant location-based data to app users on their Bluetooth-enabled smartphones. The solution, developed by Leantegra, combines Bluetooth Low Energy (BLE) beacon, Wi-Fi and ultra-wideband (UWB) technologies. The mall is testing the accuracy of the data collected, determining the value for business owners, and educating store managers about the system's ability to collect and display data and analytics regarding shopper behavior.

With the data collected from Leantegra's hybrid system, the mall hopes its stores can learn information that could help them to attract more foot traffic or prolong the amount of time individuals dwell at specific locations, says Yulia Vanchenko, Art Mall's marketing director. The pilot began in September 2015 and is slated to finish in February 2016.

The CVO Portal displays data and analytics about shopper behavior. (Click on the above image to view a larger version.)
Leantegra, based in West New York, N.J., with offices in Ukraine, Israel and Poland, was founded in December 2014 to provide retailers with affordable, easy-to-install mobile solutions. The company determined that existing technology developed to provide proximity-based information was costly, while less-expensive beacon systems did not provide sufficient intelligence. RTLS solutions such as those using UWB typically require software and wired readers. Beacon-based systems cost less and can deliver content to consumers' mobile phones, but cannot pinpoint those individuals' locations.

Art Mall's Yulia Vanchenko
Leantegra reports that it has developed a low-cost, out-of-the-box solution utilizing beacon, UWB and Wi-Fi technologies. The system includes battery-powered PowerBeacons—Wi-Fi-enabled Bluetooth beacons requiring no wired installation—UWB PowerMotes carried by mall customers, and an application and cloud-based content-management software available for users via Leantegra's hosted server, known as the CVO Portal. The key device is the PowerBeacon, a gateway that monitors all wireless traffic from multiple devices.

The PowerBeacons work in two modes—Bluetooth and UWB—the latter of which enables users to track a person's location via a UWB-enabled, battery-operated device known as a PowerMote. The PowerBeacon transmits a beacon signal to phones within its range, and also receives UWB and beacon transmissions from those with PowerMotes, either on wristbands or on a small device that can be attached to a user's belt or the front of a shopping cart.

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