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Kiev Shopping Center Tests Leantegra's RTLS-Beacon Solution
Art Mall is testing a system that employs Bluetooth and ultra-wideband technologies to track the locations of shoppers and merchandise, in order to provide a variety of services.
Dec 09, 2015—
Art Mall, a shopping center in the Ukrainian city of Kiev, is piloting a real-time location system (RTLS) in order to better understand shopper traffic throughout its stores and send relevant location-based data to app users on their Bluetooth-enabled smartphones. The solution, developed by Leantegra, combines Bluetooth Low Energy (BLE) beacon, Wi-Fi and ultra-wideband (UWB) technologies. The mall is testing the accuracy of the data collected, determining the value for business owners, and educating store managers about the system's ability to collect and display data and analytics regarding shopper behavior.
With the data collected from Leantegra's hybrid system, the mall hopes its stores can learn information that could help them to attract more foot traffic or prolong the amount of time individuals dwell at specific locations, says Yulia Vanchenko, Art Mall's marketing director. The pilot began in September 2015 and is slated to finish in February 2016.
The PowerBeacons work in two modes—Bluetooth and UWB—the latter of which enables users to track a person's location via a UWB-enabled, battery-operated device known as a PowerMote. The PowerBeacon transmits a beacon signal to phones within its range, and also receives UWB and beacon transmissions from those with PowerMotes, either on wristbands or on a small device that can be attached to a user's belt or the front of a shopping cart.
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