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RFID Questions to Ponder
Many people have opinions about why RFID has not taken off more quickly. If you think you know why, or if you think you know what will stimulate the market, here are some questions to consider when evaluating your theory.
May 24, 2015—
I have always believed that RFID Journal's success is dependent on the success of radio frequency technology in general. That is, if I'm correct in my belief that radio frequency identification can deliver tremendous value and will be used by just about every company on Earth one day, then RFID Journal will be a healthy and profitable company. And if RFID remains a niche technology used by only a small percentage of companies, then our growth prospects will be severely limited, and we'll probably remain about the size we are today.
Since I want my company to grow as much as any entrepreneur, I have focused my efforts on growing the RFID industry, rather than on growing RFID Journal's short-term sales. I spend a lot of time thinking about adoption trends and trying to understand what I see in the market, and then adopting strategies that will encourage adoption.
• Do companies not understand RFID's value, or is something else preventing them from adopting?
I've thought a lot about these questions. RFID Journal will host a webinar on June 23 titled Getting RFID to Mass Adoption: What Solution Providers Can Do to Grow the Market and Their Business. During my presentation, I will share my observations, provide answers to the above questions, and suggest strategies that all solution providers can adopt to help move the market forward.
This webinar will mainly be aimed at solution providers, but those end users who understand that it is in their interest to grow the market will also find value in the event. I hope you will join us.
Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.
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