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Dorney Park Visitors Go Cashless, Thanks to Kiosks that Dispense RFID Wristbands
The Pennsylvania amusement and water park developed its FastPay system, with help from PDC, to make it easier for patrons to pay for goods and services.
Jun 07, 2013—
Dorney Park and Wildwater Kingdom, a Pennsylvania amusement and water park, has launched an RFID-based payment solution known as FastPay, enabling guests to create and load a prepaid account at a kiosk or gift shop, and to then make payments from that account via the tap of an RFID-enabled wristband at point-of-sale (POS) counters. The solution, provided by PDC, is intended to eliminate the need for guests to carry wallets, cash or credit cards within the water park or adjoining amusement park. The waterproof wristband can be reused until the balance is exhausted, and can also be reloaded at any time at one of the kiosks or gift shops.
The objective, according to Michael Fehnel, Dorney Park's VP and assistant general manager, "is giving guests convenience," when it comes to making purchases within the park. Once people enter the park, he explains, they typically buy food, drinks or gifts. However, many leave their wallets or purses in lockers, and must later walk across the park to access the money needed to make such a purchase.
Dorney Park installed four kiosks at which a user can receive a disposable RFID wristband, and load money into a prepaid account linked to the ID number encoded to that wristband's RFID chip. Although the wristband is designed for a single day's usage, it can be worn during a subsequent visit, should a guest choose to do so (if, for example, the balance has not yet been depleted). Alternatively, a season wristband, for use during multiple visits, can be purchased at the gate.
The park's gift shops, restaurants or other vendor locations have a total of about 210 POS terminals that can read a wristband's unique ID number and enable a user to complete a transaction without requiring a credit card or cash.
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