RFID Journal Webinars

RFID Journal webinars are presented by knowledgeable subject-matter experts and thought leaders, bringing you up to date on a variety of technological and business issues. These live, interactive programs offer a convenient way to discuss topics with presenters, and to hear attendees' questions answered. The events are free—but online seating is limited, so register early.

UPCOMING WEBINAR

How to Get Your Product in Front of End Users Searching for Solutions on RFID's Largest Social Network
Date: Feb. 10, 2012
Time: 2:00 to 3:00 PM EST (7:00 to 8:00 PM UTC)

Presenter:
• Mark Roberti, Founder and Editor, RFID Journal

RFID Journal has re-launched RFID Connect, the industry's largest event-planning and online community. The new and improved site features enhanced product listings that will enable RFID hardware, software and services providers to display their products on RFID Journal's homepage, and on RFID Connect. In this webinar, learn how to use RFID Connect, RFID Journal's growing social-media portal, to generate new sales leads and build awareness of your company and its products. Gain insights into the types of products that end users are looking for, and find out how to position your products in ways that will generate revenue for your business.

ARCHIVED WEBINARS

All RFID Journal webinars are archived for on-demand viewing, so if you are too busy to participate live in one of our webinars, you can view the recorded session when your schedule permits. Click on a headline to view the corresponding webinar.   "Calculating the ROI for RFID in Retail Apparel" RFID Journal has conducted extensive research in order to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment (ROI) they could achieve by employing the technology to manage store inventory. This session explains the data used, and walks attendees through the financial model. More »   "Simplifying RFID in Retail Through Cloud Computing and Innovative Applications" Studies have shown that RFID can deliver huge benefits for retailers, particularly in apparel, jewelry, electronics and other sectors with complex stock-keeping units (SKUs). As with any new technologies, leading adopters faced challenges, such as serialization of product data across multiple manufacturing locations, management and sharing of information across an enterprise to ensure that data is used to drive real business benefits, and deploying RFID applications that can both scale and remain flexible enough for individual stores to leverage them in a way suitable to their needs. This Webinar explains how each obstacle can be overcome. More »   "Six Things You Need to Know Before Setting Your 2012 RFID Marketing Budget" Learn how RFID buyers and prospects want you to market to them—according to the prospects and buyers themselves. RFID Journal and Burnell Reports surveyed the RFID buyer community to learn where they prefer to obtain their RFID information, how they want it presented and what separates impactful marketing from hype. The results, presented in the "RFID Marketing Strategies Report" and "RFID Brand Report," are summarized in this webinar. More »   "Your RFID Application—Powered By Secura Key" Learn how Secura Key's high-frequency (HF) readers, firmware and credentials can be a key resource for your RFID integration or original equipment manufacturer (OEM) project. This presentation describes the company's readers, reader-writers, encoders, custom firmware, developer support, and card or credential manufacturing capabilities. The presenters also explain how these technologies can be used to assist RFID systems integrators with such special applications as libraries, transit systems, retail display cases, school transportation, process control, loyalty cards, asset tracking and identification, laundry tagging, lab equipment and more. More »   "An Update on RFID in Retail and the VICS Item Level RFID Initiative" During this special VILRI webinar, industry leaders briefed the retail community regarding the initiative's latest developments. This seminar covered the most recent rollouts by VILRI's members, as well as the benefits that retailers and brand users of item-level RFID technology experience. More »   "VICS Item Level RFID Initiative: An Update on the New Business Model" Industry leaders brief the RFID community on plans to begin Phase II of the VICS Item Level Initiative, and presenters explain why the initiative is shifting to a new model, the sponsorship opportunities available, and VILRI's plans for more aggressive outreach. More » More RFID Journal Webinars