RFID Journal Webinars

RFID Journal webinars are presented by knowledgeable subject-matter experts and thought leaders, bringing you up to date on a variety of technological and business issues. These live, interactive programs offer a convenient way to discuss topics with presenters, and to hear attendees' questions answered. The events are free—but online seating is limited, so register early.



ABSTRACTS

How to Sell RFID to Big Companies
Date: Mar. 26, 2010
Time: 2:00 to 3:00 PM EDT (6:00 to 7:00 PM UTC)

iApp Builder—The Best Environment in Which to Build
and Run RFID and Mobility Line-of-Business Applications
Date: Apr. 6, 2010
Time: 2:00 to 3:00 PM EDT (6:00 to 7:00 PM UTC)

Geoffrey Moore Discusses RFID Adoption Strategies
Date: May 4, 2010
Time: 2:00 to 3:00 PM EDT (6:00 to 7:00 PM UTC)

UPCOMING WEBINAR

How to Sell RFID to Big Companies
Date: Mar. 26, 2010
Time: 2:00 to 3:00 PM EDT (6:00 to 7:00 PM UTC)

Presenter:
• Jill Konrath, Author, Selling to Big Companies

Moderator:
• Mark Roberti, Founder and Editor, RFID Journal

Bestselling author Jill Konrath will offer a free 30-minute teleseminar in which she will answer questions regarding how to overcome the challenges of marketing new technologies, such as radio frequency identification, to be big companies.

Konrath has trained sales teams at several major technology companies to gain access to key corporate decision makers, as well as increase their call-to-appointment conversion rate, set up significantly more meetings with prospective buyers, slash the time required to get a foot in the door and increase sales.

Learn the secrets of one of the world's leading technology sales trainers. Konrath will answer questions from RFID Journal editor Mark Roberti on these and other topics:

• What is happening in the corporate world today that impacts sales, and what to do to catch the attention of corporate decision makers
• How to find customers that have urgent and compelling needs, and how to get them to invest in RFID technology now
• How to craft "killer" value propositions that entice corporate decision makers so that they can't wait to meet your salespeople
• Step-by-step guidelines regarding what to say, and how to say it, when calling corporate decision makers
• How to leave voicemails and e-mails that actually inspire buyers to pick up the phone and contact your sales team
• What it takes to build a multi-touch, totally personalized, highly effective account entry campaign
• How to eliminate objections and overcome obstacles preventing sellers from getting appointments with corporate buyers
• What it takes to position yourself as a strategic business advisor, not as a product-pushing peddler

UPCOMING WEBINAR

iApp Builder—The Best Environment in Which to Build
and Run RFID and Mobility Line-of-Business Applications
Date: Apr. 6, 2010
Time: 2:00 to 3:00 PM EDT (6:00 to 7:00 PM UTC)

Presenter:
• Ravi Panja, President, InSync Software, Inc.

Moderator:
• Mark Roberti, Founder and Editor, RFID Journal

Are you considering building and deploying RFID-driven applications for asset management, returnable container tracking or other uses? Are you unsure where to begin, given the cost, complexity and dizzying varieties of software and hardware options available? Should you go on-premise, or in the cloud? What about being tied to a specific hardware technology, or the ability to leverage other existing infrastructures and technologies, such as bar codes and sensors? Should you use handhelds and mobile devices? Have you begun the process of deploying, but found that scaling beyond your initial proof-of-concept is significantly more difficult than you anticipated?

Join Ravi Panja, president of InSync Software, for a detailed tour of his company's iApp Builder and iApp Solutions Gallery. Whether used alone or in combination, iApp Builder and iApp Solutions Gallery provide a best-in-class environment in which to develop and run RFID and mobility applications for asset management, returnable container tracking, food safety and more.

As part of this 60-minute webinar, InSync will showcase iApp Builder's ability to build a complete application in just 15 minutes. Through this demonstration, attendees will learn how their business can utilize iApp products to dramatically increase developer productivity, operational control and deployment flexibility.

During this webinar, attendees will learn how to:
• Rapidly configure device-to-dashboard RFID applications using the iApp Builder and iApp Solutions Gallery templates
• Deliver finished applications (including mobile) in a matter of days, not months
• Enable streamlined application deployment and commissioning in an on-premise, cloud or multi-enterprise environment
• Future-proof applications by leveraging a single, agile platform that addresses evolving business needs

Attendees will leave the webinar with a clear understanding of how their business can put iApp products to work to build and run RFID, GPS and sensor-driven applications.

UPCOMING WEBINAR

Geoffrey Moore Discusses RFID Adoption Strategies
Date: May 4, 2010
Time: 2:00 to 3:00 PM EDT (6:00 to 7:00 PM UTC)

Presenter:
• Geoffrey Moore, Managing Director, TCG Advisors,
     and Venture Partner, Mohr Davidow Ventures

Moderator:
• Mark Roberti, Founder and Editor, RFID Journal

Geoffrey Moore, the bestselling author of Crossing the Chasm and Inside the Tornado, will participate in an hour-long webinar on May 4, 2010, in which he will discuss the strategies providers of radio frequency identification technologies should adopt now in order to foster adoption and eventually achieve hypergrowth. This free webinar is sponsored by RFID Recruiters.

Moore will not only explain how new technologies are adopted, but also provide the key principles and guidelines needed to develop and execute product-development, sales and marketing strategies for each stage of adoption. He will outline what RFID companies must do to cross the chasm that separates adoption by technology enthusiasts and early adopters, and adoption by the larger early-majority (pragmatist) market, and he will explore how companies should adjust their strategies as RFID technology goes mainstream.

Moore's unique insights into technology adoption provide a framework that all members of a technology firm's team can use to guide their product-development plans, sales and marketing strategies, and decisions regarding whether or not to pursue or bid on specific projects.

Among the critical issues Moore will discuss are:
• When to build a solution that meets the detailed needs of one market niche, and when to generalize your product
• The importance of providing a differentiated and whole product
• When and why to focus on customer intimacy, and when to ignore a customer
• The significance of the economic buyer versus the technical buyer versus the user buyer
• When to focus on a return on investment, and when to ignore ROI

ARCHIVED WEBINARS

All RFID Journal webinars are archived for on-demand viewing, so if you are too busy to participate live in one of our webinars, you can view the recorded session when your schedule permits. Click on a headline to view the corresponding webinar.   "A Novel Approach to RFID Authentication: Introducing the Vera M4H 'Unclonable' IC" Verayo explains how its new Vera M4H RFID IC, based on the company's silicon biometrics technology, known as Physical Unclonable Functions (PUF), represents a novel approach for IC authentication, which can be used for anticounterfeiting, as well as in mass transit, event ticketing, secure IDs, access cards and other applications. More »   "Apparel Source Tagging in the RFID Era" Impinj and Wipro walk attendees through a path to successful, on-time deployment that can allow companies to scale their RFID source-tagging operation to multiple retail customers in the most cost-effective manner, and the University of Arkansas' RFID Research Center discusses its findings on ROI for retailers. More »   "Content Marketing as a Lead-Generation Tool for RFID Vendors" Traditionally, marketing has taken a "more is better" approach to lead generation, while many salespeople prefer marketing to focus on generating high-quality leads. Bob Basmadjian, of Spectrum Marketing & Communications, and John Burnell, of Burnell Reports, share key findings of two recent marketing studies. More »   "Track and Trace With SAP Technology—SAP Object Event Repository at BAT" Learn how SAP's solutions for auto-ID and item serialization, with the company's SAP Auto-ID Infrastructure und SAP Object Event Repository components, can meet your track-and-trace requirements. Hear about the advantages you can gain from accurately tracking and tracing information at the case or item level, such as authentication, delivery monitoring, customer service, production planning and more. More »   "Smart Lift Trucks Version 2.0: Simplify Warehouse Operations" Rush Tracking Systems and Sky-Trax discuss the latest in smart lift trucks, exploring business cases that have provided a substantial ROI by deploying automatic load-identification and asset-tracking solutions in the warehouse. More »   "RFID for Yard-Management Efficiency" Learn how Exel, a leading innovator of contract logistics solutions, is using real-time location system (RTLS)-enabled yard-management solutions from PINC Solutions and Motorola to gain real-time visibility and improve operational efficiency. More » More RFID Journal Webinars