Zipping Up Benefits

By Elizabeth Wasserman

In the new economic reality, where the apparel and footwear industry can't count on consumers' boom-time shopping sprees, retailers are turning to RFID to increase sales, reduce losses and gain efficiencies.

Even before the economic crisis, apparel and footwear retailers had recognized the benefits of using item-level radio frequency identification technology in stores to keep shelves stocked, better account for inventory, and reduce theft and loss. Now, retailers in the hard-hit industry are more interested than ever in using item-level RFID to cut losses, improve efficiencies and boost sales. Some retailers are even pushing back RFID tagging to the poi...

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